What makes a good trainer? Experience, know-how, competence or a good concept? They're all very important. As is the ability to motivate participants so that they are receptive to training and the content and don't spend their time watching the clock. Only training that is also fun can transform an apparently dry, rather colourless theory into an exciting voyage of discovery and ensure a later transfer success. Practical relevance and creativity are vital if this is to succeed on a sustained level. Vivid learning experiences are created as a result – experiences which participants are not likely to forget in a hurry!