{"id":10366,"date":"2024-07-01T13:27:12","date_gmt":"2024-07-01T11:27:12","guid":{"rendered":"https:\/\/www.commax.de\/personnel-development\/sales-customer-excellence\/"},"modified":"2025-09-03T09:49:37","modified_gmt":"2025-09-03T07:49:37","slug":"sales-customer-excellence","status":"publish","type":"page","link":"https:\/\/www.commax.de\/en\/services\/people-development\/sales-customer-excellence\/","title":{"rendered":"Sales & Customer Excellence"},"content":{"rendered":"\t\t
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Sales & Customer Excellence <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tE-commerce, digitalization, AI, and social selling are radically transforming sales and distribution in many industries. A focus on customer needs and a correspondingly qualified sales or distribution organization offer decisive competitive advantages. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tSales and service are inextricably linked. This applies at the point of sale as well as in our customized training programs. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFrom individual training sessions to modular development programs.<\/mark>\n\nWhether we operate on a large or small scale. Whether we work with salespeople or sales management. We immerse ourselves in your industry and provide the necessary boost. \n\nSales & Customer Excellence Development<\/mark> made by Commax \u2013 an investment with a high and clearly measurable return.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Help shape the transformation of the sales process.\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Customized initiatives to enhance sales and distribution competencies<\/mark> are part of Commax’s DNA. We have dedicated over 25,000 training days<\/mark> to this focus area in the last 30 years<\/mark>. The formats and topics are developed like a good sales conversation: aligned with the customer’s needs. <\/p>

Be inspired by a small selection of our diverse topics<\/mark>. We look forward to helping you find your own solution. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Selling - Basic & Advanced

Selling Begins in the Morning, when We First Look in the Mirror.<\/p> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t

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First, the bad news: Only about 3 – 5% of salespeople are born salespeople. The good news: The remaining 95 – 97% can learn it. Preferably from us! <\/p>

As the name suggests, “Selling-Basic” teaches the fundamentals of selling. For example, the structure and setup of a sales conversation. This begins with understanding the customer’s perception and extends far beyond the checkout process. It demonstrates how salespeople can best combine their own personality with methods of needs assessment and benefit argumentation to find their own successful selling style. It teaches closing techniques that demonstrably increase the likelihood of a positive conclusion to the sales conversation, and much more. <\/p>

“Selling-Advanced” focuses on topics that can make a sales conversation challenging and are simultaneously what makes it interesting: For example, what distinguishes a pretext from an objection, and how does one professionally transform an objection into a new opportunity? What possibilities are there to increase sales through cross- and up-selling in the respective product and service environment? And how does Digital Pencil Selling actually work? We have the answers and are happy to share them with our participants. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Service Excellence

...Or the Difference between Satisfaction and Delight.<\/p> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t

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E-commerce has received a tremendous boost in significance and revenue due to the Corona pandemic. There is now almost nothing that cannot be conveniently bought or ordered online from home. Nevertheless, brick-and-mortar retail will continue to have its justification in the future, provided it is able to offer customers not only products and services but also emotional added value that an online purchase cannot provide. People still make the difference! <\/p>

Create unforgettable shopping experiences and emotional added value for your customers that goes far beyond the sale of products. For this, employees must be sensitized and empowered. That is our core business. <\/p>

Launch your customer delight initiative with us now and discover the art of emotional customer loyalty through outstanding service. To achieve this, reflect on and optimize your current service behavior with us using modern and innovative methods, such as the LIFO\u00ae method.
By the way, LIFO\u00ae stands for \u201cLIFe Orientations\u201d. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Leading with KPIs in Sales

A Picture is Worth a Thousand Words.<\/p> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t

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You undoubtedly already use key figures to manage your sales. But do your field sales representatives and your managers at the point of sale also master the use of key figures and can they communicate them effectively and action-orientedly to their employees? <\/p>

This training focuses on KPI-based leadership. In other words, how to correctly analyze, visually prepare, and communicate key figures to employees in such a way that they can ideally derive the necessary sales measures themselves or at least better understand and then implement them. <\/p>

Participants learn through practical examples\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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